The Ask:
Reach current ZipCash customers that drive the 360 Tollway and assist in converting them to a TollTag.
The Idea:
Clarity
ZipCash customers know about TollTag and its benefits, but many still haven’t made the switch. Rather than focusing on features, we take a different approach by spotlighting the kind of people who remain on ZipCash. This tongue-in-cheek portrayal becomes the push needed to finally encourage them to switch to TollTag.
