THE GOAL: Reach current ZipCash customers (Jessica) that drive the 360 Tollway and assist in converting them to a TollTag.
Clarity
Jessica has considered a TollTag, but even when advertised with the benefits of a TollTag, she hasn’t been convinced to take the time to figure out how to sign up. So let’s take a different approach by showing her the type of people who love ZipCash. This tongue-in-cheek motivation will be what she needs to finally make the switch.
OOH: Target high traffic highways near 360 and priority areas.
Streaming Audio: Reach listeners in a hyper-targeted way by serving ads in key zip codes.
CROSS DEVICE: Reach consumers across all devices with advanced targeting.
