THE GOAL: Reach current ZipCash customers (Jessica) that drive the 360 Tollway and assist in converting them to a TollTag.
Clarity
Jessica has considered a TollTag, but even when advertised with the benefits of a TollTag, she hasn’t been convinced to take the time to figure out how to sign up. So let’s take a different approach by showing her the type of people who love ZipCash. This tongue-in-cheek motivation will be what she needs to finally make the switch.
OOH: Target high traffic highways near 360 and priority areas.
Streaming Audio: Reach listeners in a hyper-targeted way by serving ads in key zip codes.
CROSS DEVICE: Reach consumers across all devices with advanced targeting.
![](https://cdn.myportfolio.com/a387e8b6-1f8a-4b17-a3c1-3fbfa4ba0c3a/1c588e4a-eb99-4166-bd96-65ad5948a154_rw_3840.png?h=be9d1cbd945f9edcf0f8133c737e8c6a)
![](https://cdn.myportfolio.com/a387e8b6-1f8a-4b17-a3c1-3fbfa4ba0c3a/1560e062-8e0d-4881-9bd3-3f7c5f8ca5a6_rw_3840.png?h=d6732489419235827b46e437f9b19403)
![](https://cdn.myportfolio.com/a387e8b6-1f8a-4b17-a3c1-3fbfa4ba0c3a/5fdcfc22-eb17-4e67-bf2c-d5698aa2fce4_rw_3840.png?h=39aeb5143305237c997b58b3b27bae5f)
![](https://cdn.myportfolio.com/a387e8b6-1f8a-4b17-a3c1-3fbfa4ba0c3a/14935c5d-523d-4289-8a8d-349e0a95cb98_rw_1920.png?h=c09f137c757b3cbbba4cf3a2eaf57ae3)