FedEx Office locations typically feature a Sample Wall, a hands-on display where customers can explore print products, compare materials, and understand scale before making a purchase.
But inside Walmart locations, space is limited. The traditional Sample Wall simply couldn't fit.
The challenge wasn't finding a place to display products. It was preserving the discovery experience customers rely on when making printing decisions.
We transformed the physical showroom into a digital one.
Inspired by the product storytelling techniques used by brands like Apple and Samsung, we created a series of CGI-driven videos that showcased FedEx Office's large-format print offerings with the same level of detail, scale, and visual impact customers would experience in person.
Each video highlighted product dimensions, materials, pricing, and real-world applications, helping customers visualize how banners, posters, signs, and displays could work in their own environments.
What began as a space constraint became an opportunity to create a more engaging product experience, delivering the depth of a showroom without requiring the square footage.
