Business Challenge
FedEx Office locations have a Sample Wall that displays print sample products so the customer can interact and see items printed to scale, the material it’s printed on, and other detailed features.
FedEx Office inside Walmart stores have a much smaller space, so there isn’t room within the retail layout for a large-scale Sample Wall.
Given this limited space, Integer was tasked to develop a solution that can still showcase the full range of large format print samples with the same high level of creativity and engagement.
Insight
Turn the physical into digital with a creative solution that delivers large scale impressions for FXO customers
Solution
We wanted to inspire and educate customers on the large format print products FedEx Office offers and explored how other successful companies promote their products.
We took design cues from floating beauty shot animation style employed by Apple and Samsung as inspiration for our videos.
The videos were crafted for each print product to showcase scale, depth, pricing, and even show examples of the products in environment.
This approach solved the space constraints yet also provides customers the same experience and details using CGI technology.